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CityPal responsive website - Case study

The product

CityPal is a social-good web platform and app made for Bucharest City, which purpose is to inform their citizens and tourists about any important events, activities, hospitality, health, cultural attractions, and other relevant informations related to the city.

Project duration

from June 2022 to July 2022

The problem

It’s not that easy for users to find suitable events or activities to attend in their city or another city.

The goal

Design an app and a website for CityPal, providing to users a way to be informed and manage activities and events they want to attend in a city (Bucharest in this case).

My role

UX researcher and UX/UI designer for CityPal app and responsive website.

Responsabilities

Make the user research by interviewing them, designing wireframes, making Low-Fidelity prototypes, conducting usability studies, designing High-Fidelity mockups,make High-Fidelity prototypes.

Persona:
Mirel

Age: 43

Education: Architecture

Hometown: Bucharest, Romania

Family: married, 1 child

Occupation: Architecture Business Owner

I like having constructive activities with my son, this way I’m keeping a fresh tonus and contribute to his good education”

 

Goals

– To learn his son to have good principles

– Keep improve his own personality

 

Frustrations

– “I would like to find competitive activities easier in my city”

Mirel is an architect who graduate 17 years ago, and maked his way to professional career with consolidated steps. He enjoys his free time with his family, by attending street-food festivals but also to sport and competitive team activities with his 12 year old son and his wife.

Competitive audit

Insights from direct and indirect competitors, providing opportunities and what can be improved on city info app.

Digital wireframes

Low-fidelity prototype

Low-fidelity prototype on how a user can verify an event they want to attend, and look for information

Usability study: parameters

Study type

Moderated usability study

Location

Romania, remote

Participants

4 participants

Length

10-15 minutes

Usability study findings

Finding 1

Users want a multilingual app since it’s dedicated not only to citie’s citizens, but also to tourists

Finding 2

Users want to be informed when to submit a review for an event they just attended

Finding 3

Users want to know when their review was submited or not

Key mockups

High-fidelity prototype

The high-fidelity prototype follows the same user-flow as in the low-fidelity prototype.

Accessibility considerations

1

Iconography for facilitating an easy experience with navigation

2

A suitable color palette with prominent colors

Takeaways

Impact

After conducting the usability study, I noticed that all the users finds useful an app that can help them and inform about the events, activities, news, health and all useful information related to a city

What I learned

I learned that no matter how useful I consider an idea of mine, it’s crucial to test it through usability study because other persons may consider and come up with new and fresh insights to basic idea

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